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Promoters FAQs

How much will my show cost?
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The base rent for theatre is $10,000 per day. In addition, the promoter will pay 4.5% of Net Gross Box Office Receipts (gross less CRF and taxes) . Stagehands, wardrobe, musicians, theatre attendants, security, maintenance, cleaning, engineers and service staff are the responsibility of the Centre but paid for as required by the Promoter.
Do I have to pay a deposit?
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A deposit of $5,650.00 is required upon signing a contract with the Centre. A second deposit of $5,650.00 is required one month prior to the contracted performance(s). Finally, 10 business days prior to the performance(s), the Centre will request an amount of money equivalent to all the estimated theatre expenses (rent, crew etc.). Final financial Settlement will take place following the event.
Are deposits refundable?
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The first deposit is non-refundable. Any other deposits are only refundable if your event is cancelled more than 6 months prior to the scheduled event date, otherwise your deposits will be forfeit.
Do I need insurance?
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Yes. The Centre requires commercial general liability coverage with a minimum of $2,500,000.00 per show. Proof is required 5 days prior.
Can I sell tickets outside of Ticketmaster?
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Yes, up to a point. The Centre is under contract to Ticketmaster for all ticketed events. Under special ticketing arrangements, consignment tickets may be issued for sale outside of Ticketmaster. Online sales through any other computerized or internet ticketing company are not permitted.
Can I print my own tickets?
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No. Ticketmaster prints tickets for all shows at the Centre. All consignment tickets are subject to a handling fee of $1.00 per ticket for the first 500 tickets issued and $2.00 for all tickets, after the first 500 (payable at Settlement).
When can my show go on sale?
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When the Centre has a fully signed contract and a paid deposit.
What's included in the rent?
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All of our in house sound and lighting equipment, the curtains and drapes and the dance floor. You also can use most of the spaces in the front of house (lobby) area. A list of our in house sound and lighting equipment can be found in our Technical Specifications package on line.
Can I bring in my own catering to service our rider?
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The Centre has a list of preferred third party caterers who are familiar with the venue. We can also offer our in house services. Any caterer outside of these two options, will need to be approved prior to the event and a landmark fee may apply.
Can I bring in my own alcohol?
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All Alcohol must be purchased on the Centre’s liquor license according to the laws of the Province of Ontario.
Can I bring in my volunteers?
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Yes. Promoters are welcome to bring in their own volunteers to help but not on the stage. The Centre requires our Theatre Attendants for all concerts shows to ensure the health and safety of our patrons. Therefore, bringing in volunteers will not reduce your costs.
Can I bring in my Technicians?
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The Centre is a unionized house. This means that all technical work is to be completed by our Stagehands who are directed by the Promoter’s or artist’s technical staff.
Can I sell my own food/beverage?
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No. The Centre maintains the control of the sale of food and beverage.
Can I sell my own merchandise?
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Yes, but you are subject to a house royalty. The Centre’s Manager of Merchandising must receive at least 3 weeks notice of the Licensee’s intent to sell merchandise.
When will my show be featured on the website?
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When your show is on sale, it will appear on our website at no cost.
Can the Sony Centre help with marketing?
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Yes, The Centre has a full service marketing team. Additional costs will apply.
How many Theatres do you have?
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One, The Centre has 3,191 seats. 2,146 seats in the Orchestra (main floor) & 1,045 seats in the Mezzanine/Balcony.
If I need the day before my show for tech/rehearsals, how much will it cost?
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$10,000 (plus HST) for rent plus costs for IATSE stagehands.
When can I have my ticket revenue?
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Immediately following your event. At settlement the amount to be owing by either party to the other will be determined.
What is SOCAN?
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The Society of Composers and Music Publishers of Canada requires you to purchase a SOCAN license if you use copyright music. The Centre is obliged by law to collect and remit this to the government. For most concerts, the amount is 3% of revenues. For more information please see www.socan.ca.
My artist is not Canadian, why does SOCAN apply to my show?
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SOCAN has agreements with international performing rights organizations. SOCAN issues licenses for all music used in public by businesses in Canada, no matter to which country the creators belong.